Cup Fever

CLF was engaged by SBS and Working Dog to produce the Interactive online component for the television show; Santo Sam and Ed’s Cup Fever!; a light-hearted analysis of the 2010 World Cup.

Cup Fever Interactive utilised Facebook, Twitter and YouTube to deliver a 7 day a week/24 hour a day online media experience for the duration of the World Cup.

The Facebook page made it to be the largest fan site for any SBS program, as well as receiving over 1 million visits to the social network extensions.

The YouTube channel became one of Australia’s most viewed comedy channels, with over 600,000 views within weeks.

Cup Fever garnered a loyal online following with viewers eagerly contributing, uploading images and videos, participating in polls and competitions whilst commenting and tweeting their way through the World Cup.